Tradition, culture, philosophy...whatever you call it, its a large part of what defines the character of a business.
When Alfons Haar started building machinery in his Hamburg workshop in 1948, the company that bears his name would produce equipment that quickly built a reputation for being robust, lightweight, well engineered, long-lived and easily serviced.
Today the Haar family continue that tradition, only offering a product if it provides benefits to users which are not matched by others. Its the basis of the business's value proposition and guides the decision making processes around product design today.